Did you know that we at Cheap-Neckties offer customization options? In 2015 alone we have created thousands of different custom ties in any imaginable pattern, with and without logo, made from a wide range of fabrics, and any color combination that the customer had requested. While we produce custom neckwear jobs on a daily basis, occasionally we do writeup on some of our favorite jobs. Today’s case study is for a custom logo repp-stripe necktie made from 100% silk that we produced for a private club in Dayton, OH.
STEP 1: WHAT IS THE CUSTOMER LOOKING FOR?
Mr P. told us that he liked one of our in-stock repp striped ties (picture below), but that he wanted to add both a logo and a crest to the tie.
STEP 2: PUTTING OUR CUSTOMER’S VISION INTO A DIGITAL DESIGN
Because the crest that was sent to us was a sketch done by hand, our designer had to create a digital file first before adding it to the tie the customer had picked out. After that we showed some options to the customer of adding the crest as well as the XLIX logo on the front of the tie.
STEP 3: REVISING THE DIGITAL DESIGN TO CUSTOMER’S LIKING
We kept making a handful of design tweaks that mostly had to do with the scale of the placement of the logo. After a handful of tweaks, our customer choose the following as the final design:
STEP 4: CREATING A SWATCH
The final design above was then submitted to production and a physical sample matching exact color numbers and design scale was created within just 8 days. After we sent this swatch to our customer for review, with no edits needed, we went into production. The final batch of 50 ties was sent to our customer just 26 days after receiving the initial design request. Take a look at these close-ups of this tie:
